Happy Sloth Co. donates annually to organizations like The Sloth Institute of Costa Rica and World Animal Protection, supporting efforts to protect and rehabilitate sloths and other wildlife. The company encourages customers to support sloth conservation by purchasing their products.

My designs are an enhancement to the Happy Sloth Company’s aesthetic. The goal was to modernize their visual identity while preserving their laid-back, eco-conscious brand personality. While maintaining the previous brand's playfulness and eco-friendly ideals, the updated identity is more appealing to a younger, environmentally conscious audience.